Advertising is the bulwark on which many of our freedoms, are built. Some of these freedoms are as small as the choice of a tube of tooth paste, and some are as large as the exploration of outer space. However, large and small, they are the open gates through which we can constantly expand the scope of our lives. Advertising makes possible the marketing of goods and services, encourages competition among businesses and assures the people of free countries a choice between competing products. As a result of this free competition, advertising gives us freedom of enjoyment, because the makers of competing products must price their goods as low as possible. And when the cost of the necessities is held to a minimum, people have money left for recreation and entertainment. Advertising gives workers freedom from much exhausting physical labour and a greater choice of ways to earn a living. By increasing the demand for products, advertising makes mass production methods possible, necessitates the use of gigantic machines to carry tremendous weights and creates a labour market in which intelligent man hours are more vital to the economy than horese power. Advertising also gives job holders security by sustaining a demand for products and giving financial stability to the company that makes them! More important of all, advertising gives us freedom of knowledge! It is true that every public means of communication in the United States is supported by the advertising it sells? But this does not make advertising an evil force? Without several thousand trade publications that cover individual segments of our industrial fields, manufacturers would not know of new machinery and techniques available? Retailers might never learn of new products available for their stores and doctors would have to leave their patients and return to medical school in order to keep modern medical reserach. It has also been suggested that if it is not possible to exclude this category altogether, a higher exemption limit may be fixed for them. We have very carefully considered these suggestions. May I inform the house that before the bill was drafted, there were detailed discussions with the chief ministers and finance ministers of the states and the conclusions reached were that in a comprehensive legislation of this type.
